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Published
Articles
SBDC
at UCF's Advisory Board Council were invited to participate
in a special seminar.
Florida SBDConnection Newsletter - Spring/Summer
2005
In June 2005, the clients and advisors of the SBDC at
UCF's Advisory Board Council were invited to participate
in a special seminar. The seminar entitled Five
Pillars of Financial Dominance" was hosted and presented
by Leigh Ann Horton of CFO Strategic Partners, a sponsor
of the Advisory Board Council program.
Horton, who is also a volunteer Advisor to a Council
client, offers: "Business owners hide a dirty little
secret
they simply aren't as good with 'the numbers'
as they'd like to be. And, they make things worse by avoiding
the issue. Business owners are quite open with shortcomings
in marketing, sales, human relations and operations, but
tend to change the subject business owners are
running blind. Maybe they are catching the easy 'daytime'
stuff, like monthly income and monitoring the checking
account balance. But they have trouble seeing the other
issues the 'nighttime' stuff that can kill them
in a heartbeat because they never learned to see
in the dark. The result is that they get ambushed by numbers
that have been staring them in the face for months."
During the two-hour program developed especially for
small business owners, Leigh Ann educated the group and
gave them "night-vision goggles".
- She started with the basics of financial statements,
then quickly went on to comprehensive analysis tools
that apply across industries;
- She used exercises and anecdotes to show how to predict
and protect a companys future;
- Lastly, she touched on the importance of cash flow,
providing ideas for creative tax positioning, while
conveying a unique perspective on budgeting.
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